In 2016, the GATFA Hegemony (Google, Apple, Twitter, Facebook, and Amazon) launched the greatest reality distortion enterprise in history. How to create a mass illusion. George Bailey, in It’s A Wonderful Life,[1] would look like a crook and a conman if Mr. Potter were allowed to edit the movie so that you only see what…

A/B Test Your Cover Designs Your cover design has one job, to get your potential readers to pick your book up off of the shelf. A/B Testing is one of the simplest and most valuable tools that you can have in your toolbox to answer critical marketing questions like, “Which book cover will my readers…